Forum Posts, Reddit Threads, and Glassdoor: A Field Guide

Glassdoor results, Reddit threads, and forum posts are the hardest class of negative content to address — and the most common source of reputational damage for founders and executives who come to us. Here's the field guide.

Why these rank so well

Reddit, Glassdoor, and major forum platforms have accumulated massive domain authority over years of growth. Individual threads inherit that authority. A forum post from 2019 with 47 comments can outrank a company press release from last month. That's not a bug in Google's algorithm — it's a signal that the content has genuine engagement.

What doesn't work

• Asking Reddit to remove posts (they won't — and Streisand Effect is real)
• Responding in the thread to correct the record (amplifies it)
• Trying to downvote the content into obscurity (violates ToS, doesn't help ranking)
• Legal threats to platforms (generally unenforceable, often backfire)
• Ignoring it and hoping it falls off the page (it rarely does)

What actually works

“You can't delete your way out of a forum problem. You publish your way out. The goal is to have so many credible, high-ranking results that the forum post becomes page two — or further.”

The playbook: identify what terms are triggering the forum result to rank, create authoritative content optimized for those same terms, amplify it through backlinks and distribution, and build enough positive velocity that Google has a reason to reorganize the results in your favor.

Glassdoor specifically

Glassdoor is particularly resilient because it's domain-authority-heavy and indexed deeply. The only reliable approach is displacement — populating positions 1–5 for your branded terms so thoroughly that Glassdoor is pushed down, not removed. This takes 60–120 days with consistent effort.